Is college still worth it in the US? Here's how institutions are fighting to prove their ROI

Amid rising tuition, growing student debt, and a competitive job market, Americans are increasingly questioning whether a college degree is worth the cost. While most bachelor’s programs still offer a positive return on investment, outcomes vary widely by state, discipline, and institution. Colleges are responding with tuition adjustments, career-focused programs, and transparency initiatives to prove the enduring value of higher education.

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